As you have probably heard by now, the SCAA has spent the past few months exploring the possibility of greater engagement with the global specialty coffee community. This includes the potential of unifying formally with the Speciality Coffee Association of Europe (SCAE). It’s a long process that requires lots of time for research, consideration and interaction with our membership. Our ultimate responsibility is to you, our membership, which is a responsibility that we take very seriously.
The amount of time necessary to explore this process presents a unique communications challenge: how do we practice transparency in the decision process and keep our members informed? After grappling with this for some time, a member made a suggestion: why not develop a microsite to capture communications, milestones, news and opinions about the proposed unification? We thought it was a great idea and today we’re happy to unveil the result of our work.
We want to encourage our members to follow along with the process every step of the way. We’ll be sharing board member perspectives, survey results, and communications about how decisions will be made. We thank you for your input, collective wisdom and for being a critical voice in the future of our organization.
Andrew Hetzel, SCAA Board of Directors